Wednesday, November 01, 2006

How to get on top on Irish Jobs?

How to get on top on Irish Jobs?

There is a long list of questions I get asked frequently, and there are ones that almost everyone asks. But there is the one that almost everyone asks:

How do I place my jobs on top of the job searches on job boards???

I do tell the recruiters how to do it. They do not do it (and continue doing it straight away) and they ask me again:

How do I place my jobs on top of the job searches on job boards???

And it drives me nuts….

So here it is:

Option A

Pay for it! Almost all job boards have some ‘Hot jobs’ feature. IS the cost justifiable? You will have to find it for yourself. It does depend on your negotiation skills as well!

Option B

Update your jobs. And do it regularly. In fact do it as per the job update limit of each job board! And that is not all. You will get much better response to your job ads if you get your job in the ‘Jobs by Email’ alert sent to the job hunters. Some job boards like Recruit Ireland send the whole long list – of al the jobs refreshed every day, to every subscribed job hunter. The result is that there are a lot of jobs in the email, and they are more or less the same jobs every day – so job hunters will not click on many of those. Other job boards like Irish Jobs or Monster will send you only 10 jobs per day in the job alert. This is where the value is – to get your jobs listed within those 10 jobs. The number of applications sent to the jobs listed in the Jobs by Email is multiple times higher than in the jobs that do not get in the email alert. That is a fact, and it is a cross job board fact. TO get the job in the email alert you need to refresh or publish, depending on a job board, your job in Ireland in the certain time of the day. Subscribe to a different job alerts, and try and publish your jobs in different times a day. You will find the time and the action – publish or just update) required for each job board to get it the job in the job alerts.

When you do find the time and the action required to put your job in Ireland in the email alert of the job board you are publishing your Irish jobs to, you need to put the job into as many different alerts, in as many industries, locations or categories that job hunters have used to create their Jobs by Email alerts. Go to each job board and create different alerts to understand how they function. You will also be able to use your created job alerts to measure and monitor your success of getting your jobs in the Jobs by Email alerts.

Is it easy? NO!

Does it pay to invest your time in it? YES!

Why? You multiply the response rates!

Will job boards get mad at me? Not if you play by their rules! So read their terms carefully, and consult with your account managers of each job board.

1 comment:

Noel O Dowd said...

If you get the time can you review our website www.professionals.ie
It is a specialised Computer Jobs board, each job listed stays live on the site for a period of 10 days and is not updated daily. The pricing model is pay per job instead of block booking the space. Any comments you have on how we could improve the site would be greatly appreciated.