Wednesday, September 12, 2007

80:20 Rule in Job Advertising Budget does not work!

80:20 Rule in Job Advertising Budget does not work!

Remember the old 80:20 rule that says that 20% of your staff does 80% of the job, and all other similar ‘connotations’?

Well if you apply the same to your Jobs Advertising Budget and split it between online and offline advertising, it simply will not return the expected inverted result.

The fact is that most of the large recruiters spend far more than a half of their Jobs Advertising Budget in offline advertisement, and a failrly small chunk online. There is an obvious reason for such a distribution since there is a fairly limited vendors that could bite into a Job Advertising Budget providing any kind of services. We are talking about a handful job boards only, and Google AdWords, that again with GeoTargeting to Ireland applied can not consume any significant amount of your Job Advertising Budget. So the majority of it gets spent offline. The larger the recruitment agency or consultancy gets, the larger the offline chunk is. The largest agencies spend more than 80% from our ‘Rule’

And here comes the funny part!

The percentage of CVs attracted from offline advertising is always far more than 20%. The single digit figures of the % are the reality!

What does this mean? It means that +80% of the Jobs Advertising Budget attracts less than 20% of the applicants. Talking about money wasting? The same is also true from the opposite perspective: less than 20% of your budget brings in more than 80% of your applicants.

4 comments:

seema gupta said...

A benefit of good relationship with recruitment agency is for you is that they will let you know about the current openings. So, if you are job hunter, allow a placement agency to find one for you, but your responsibilities will not end there. Get in touch and relay your desires to your chosen agent, ensure they know your necessities and future desires and plans.

job sites said...

you r right

Helen said...

Interesting article, thanks.

ann said...

Currently Jobseekers become very chosy they can change mind in a second if other person offer a bit more rather what he getting now.Where most of the employer loose money on job advertising