Friday, September 01, 2006

Recruitment Agency: Where should I advertise? Part 3

The online marketing strategy for a recruitment agency in Ireland is something one could write a whole book about, not just a blog. Let me not bore you too much, but get straight to the point: ROI. How do you measure your Return On Investment (ROI) in recruitment advertising to be able to manage your budgets successfully?

Step No 1. – Track where every single application and CV came from.
Step No 2. – Track where every single CV originally came from and where the duplicates later on.
Step No 3. – Track where every single good application and CV came from.
Step No 4. – Track where every single application and CV came from, from the applicants you have placed and note the type of the job, industry and the location.
Step No 5. – Compare the numbers above with the budgets spent in the various advertising channels.

Be careful in drawing conclusions. If a radio gave you more placements than a job site for the same money in the same period of time, it might not necessary mean that a job board is a better media. Ask yourself a question – was my advertisement on the radio good enough? Was it broadcasted in the right time of a day or a year? The larger the sample the better conclusions.

1 comment:

seema gupta said...

A benefit of good relationship with recruitment agency is for you is that they will let you know about the current openings. So, if you are job hunter, allow a placement agency to find one for you, but your responsibilities will not end there. Get in touch and relay your desires to your chosen agent, ensure they know your necessities and future desires and plans